From 24 January to 1 February at ROSAFEST, we created the Ozon fresh ‘Point of Warmth’ brand zone — a space guests wanted to visit to warm up, unwind and feel comfortable among the freezing mountains.

We did more than build a stand. We created a place with character and atmosphere that strengthened Ozon fresh’s position as an independent brand able to surprise and care for its audience. It became a small oasis of warmth where freshness was about guests’ state of mind rather than the cold.

Guests drank hot beverages, played tabletop curling and cornhole, took photographs in mirrored spots against the mountains and sang karaoke. They also hugged and posed with our yeti Freshik: the zone’s true symbol, bringing warmth and good spirits and gathering people around him.