What if leadership is not instructions from above, but a journey into yourself? We turned this idea into a promotional month remembered for feelings rather than figures. Five cities. Eleven art installations.

The leadership month opened with a motivational lecture by Olympic champion Margarita Mamun, an inspiring start that set the tone for the entire project.

On the landing page, participants watched short films, each exploring a leadership competency. Audio tours offered another way to discover the competencies. We developed unique routes through Moscow and St Petersburg.

The finale? Cinema. In the regions, there were intimate screenings of ‘Conclave’. In Moscow and St Petersburg, the same film was followed by facilitated discussion, reflection and leadership insights.