The project was a large-scale HR tour through the company’s key cities, built around the idea ‘Samolet Walks Across the Country’.

In-person meetings between employees and senior management, combined with shared sporting activities, helped shape a new corporate culture based on engagement, open dialogue and forward movement.

The concept strengthened trust in management and the employer brand, creating a sense of one team regardless of region. Events took place in Vladivostok, Yekaterinburg, Kazan, Lipetsk, Moscow, Rostov-on-Don, St Petersburg and Ufa.